Lab

Insights, analysis, and search trends from Vydera.

flowConf 2026 Belgrade Vydera sponsor AEO GEO AI visibility

26/5/2026

flowConf 2026: AI visibility is no longer an emerging topic, it's the new standard

Vydera was a sponsor of flowConf 2026 in Belgrade. What was said there confirms what we've seen from the start: the visibility battle has shifted from classic SEO to AI answer engines.

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GEO consultant deliverables market measurement Vydera

23/10/2026

GEO & AEO

GEO consultant: 47 offers read, what to demand

47 GEO offer pages read line by line: 11 terms for one discipline, 2 named artefacts at the median, 7 published prices out of 47, zero committed engagement length.

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21/10/2026

SEO

AI SEO agency: 15 questions, and why 14 of 27 quote someone else’s numbers

27 French SEO agency websites measured. Seven publish a number committing their own work, fourteen only quote third-party studies.

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19/10/2026

GEO & AEO

AI visibility audit: 12 copy-paste prompts for Claude, ChatGPT and Perplexity

12 AI visibility audit prompts, copied in one click, plus the logging grid. None was run for this article: what is measured here is the demand.

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9/10/2026

SEO

Google core updates: 5 questions before you blame the update

16 Search Console properties and 492 days of daily clicks matched against Google’s official update calendar. Across 6 measurable updates, 70.8% of sites never move beyond their own noise.

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AI content Google penalty myths and facts Vydera

7/10/2026

News & Insights

AI content and Google: the day the rule changed its name, not its target

166 Search Central blog posts, 2 rater guideline PDFs, 1,772 archive captures. What Google actually writes about AI-produced content.

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E-E-A-T measurable signals SEO agencies Vydera

5/10/2026

SEO

E-E-A-T: the signals Google actually reads on your site

Eleven E-E-A-T signals measured across 17 French SEO agencies and 170 articles. Published scale, full ranking, self-assessment grid.

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3/10/2026

GEO & AEO

AI traffic in GA4: 1% of sessions, and GA4 files it wrong

40 GA4 properties, 2,085,299 sessions, 12 months. AI traffic is 1.02% of the total, it is flat, and four counting methods out of five undercount it.

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1/10/2026

Tech & Web

Building an SEO agent: the 6 blocks, what we measured, the limits

9 agents, 539 tool calls, 2 h 22 of wall-clock time. The six blocks of an SEO agent, priced on a real batch, failures included.

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Building an SEO agent measured blocks Vydera

1/10/2026

Tech & Web

Building an SEO agent: the 6 blocks, what we measured, the limits

9 agents, 539 tool calls, 2 h 22 of wall-clock time. The six blocks of an SEO agent, priced on a real batch, failures included.

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29/9/2026

GEO & AEO

AI SEO: what the term actually covers in 2026

We measured 162 French keywords and 12 months of Search Console. The vocabulary that names AI SEO has volume; the one describing the work has none.

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AI SEO definition surfaces and French search volumes Vydera

29/9/2026

GEO & AEO

AI SEO: what the term actually covers in 2026

We measured 162 French keywords and 12 months of Search Console. The vocabulary that names AI SEO has volume; the one describing the work has none.

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27/9/2026

GEO & AEO

AI citation rate: 20 definitions read, 6 different denominators

20 metric definitions collected from 6 vendors. Seven publish no formula at all, the other thirteen divide by six different denominators.

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AI crawlers robots txt GPTBot ClaudeBot Vydera

25/9/2026

GEO & AEO

GPTBot, ClaudeBot, PerplexityBot: who's crawling your site, and should you let them?

36 robots.txt files read on 27 August 2026: 8 sites name an AI crawler, none blocks an answer engine. The decision table, bot by bot.

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23/9/2026

SEO

The SEO and AEO dashboard: 9 blocks, and why three will never agree

Seventeen endpoints probed one by one: freshness, ceilings and costs measured block by block. Plus three blocks of the same dashboard that never agree on a total.

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SEO and AEO dashboard data sources Vydera

23/9/2026

SEO

The SEO and AEO dashboard: 9 blocks, and why three will never agree

Seventeen endpoints probed one by one: freshness, ceilings and costs measured block by block. Plus three blocks of the same dashboard that never agree on a total.

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