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News & Insights: SEO, GEO News and Digital Marketing Trends
News & Insights covers the news that changes your SEO and GEO priorities: Google core and spam updates, AI engine launches, event takeaways, agency rankings. We do not relay every announcement: we keep the ones that change a decision, and we say which one.
Read articleAI content and Google: the day the rule changed its name, not its target
166 Search Central blog posts, 2 rater guideline PDFs, 1,772 archive captures. What Google actually writes about AI-produced content.
Read articleflowConf 2026: AI visibility is no longer an emerging topic, it's the new standard
Vydera was a sponsor of flowConf 2026 in Belgrade. What was said there confirms what we've seen from the start: the visibility battle has shifted from classic SEO to AI answer engines.
Read articleMarch 2026 Spam Update: what 19h30 reveals about SpamBrain
The fastest spam update in Google's history just wrapped. Here's what it actually says about SpamBrain, and why it changes the rules of the game.
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