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Tech & Web articles: standards, protocols and evolutions shaping online visibility
Tech & Web articles follow the standards and protocols that decide what bots read: JavaScript rendering, robots.txt and AI crawlers, llms.txt, structured data, WebMCP. Each article tests the topic on real URLs with the relevant user agents, and separates what already changes crawling from what is still only a proposal.
Read articleBuilding an SEO agent: the 6 blocks, what we measured, the limits
9 agents, 539 tool calls, 2 h 22 of wall-clock time. The six blocks of an SEO agent, priced on a real batch, failures included.
Read articleJavaScript and SEO: Googlebot and AI crawlers get the same page
27 URLs fetched by a browser, Googlebot, GPTBot and ClaudeBot. The content gap between Googlebot and GPTBot is zero. The real gap sits elsewhere.
Read articleWebMCP: why making your site agent-ready will reshape AI visibility
A new W3C standard co-developed by Google and Microsoft is about to change how AI agents interact with the web. Here is what it means for your visibility.
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