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Google Search Console is the reference tool for understanding exactly how Google sees your site. It provides organic performance data (clicks, impressions, positions, CTR by query and page), indexing status, crawl errors, page coverage, and page experience signals (Core Web Vitals). It is the most direct data source for SEO monitoring.
What you can do with Search Console
Main uses are: submitting an XML sitemap to accelerate indexing of new pages, inspecting individual URLs to check their status and request priority crawling, identifying pages with technical issues (404 errors, broken redirects, mobile problems), monitoring performance by query to identify optimization opportunities, and analyzing Core Web Vitals with field data.
Bing Webmaster Tools: the overlooked tool
Often ignored by teams focused on Google, Bing Webmaster Tools is gaining importance. Bing powers Microsoft's Copilot (GPT-4 based), integrated into Windows, Edge, and Microsoft 365. A site properly submitted to Bing improves its visibility in Copilot — an increasingly significant channel for corporate audiences.
Google Search Console and GEO
Search Console doesn't directly measure LLM visibility, but it identifies informational queries generating few clicks despite strong impressions — often queries where AI Overviews capture attention. It's a useful proxy for identifying zero-click pressure zones.
