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The featured snippet appears above classic results, typically as a paragraph, bulleted list, or table. Google automatically extracts it from the page it considers most relevant to answer an informational search intent.
Types of featured snippets
The three most common formats are the paragraph (a concise definition or explanation), the bulleted or numbered list (steps, rankings), and the table (comparisons, structured data). The structure of the content on the page directly influences the extracted format.
How to target a featured snippet
You need to answer the question directly within the first 50 to 60 words of a paragraph, use H2/H3 headings phrased as questions, and provide well-formatted lists or tables. Structured data (FAQPage or HowTo schema) reinforces these signals.
