How Ramify unlocked new growth from AI search despite strong SEO foundations

The challenge

Ramify is already a very solid player in SEO. Stable organic traffic, well-positioned pages, and strong authority.

However, a surprising observation: very low visibility on AIs, and therefore very little traffic generated by ChatGPT, Gemini, Perplexity or others.

The objective

Understand Why did a site that performed well in SEO did not perform in GEO, then:

• Correcting technical and editorial obstacles
• Adapting the site to the logic of reading LLMs
• Structuring a long-term AI-oriented strategy

The GEO global audit

We started with a GEO global audit, created to understand how Ramify was perceived, interpreted, and cited by AI engines. An audit focused on several key areas such as:

• Analyzing the real visibility of Ramify in responses generated by AI
• The study of the interpretation of existing content by LLMs
• Identifying the technical and structural obstacles to the operation of the site by LLMs
• Assessing the editorial clarity and “AI readability” of strategic pages
• The analysis of external signals influencing brand credibility in AI responses

The action plan

The conclusions of the audit allowed us to build a roadmap combining micro and macro actions.

1. Micro optimizations (short term)

In the short term, the objective was to make targeted adjustments, to improve the understanding and exploitation of the site by the AIs.

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This has included the addition of structured data at the site level, the strengthening of trust signals that can be used by LLMs, and other technical integrations that facilitate the exploration and interpretation of content.

2. Macro optimizations (medium/long term)

At the same time, we deployed a medium/long-term roadmap to sustainably consolidate Ramify's visibility on AI: revision of existing content with high GEO potential, new pages, new sections, new sections, external visibility strategy, etc.

The results (after 4 months)

In 4 months, with Ramify, we activated more than 45 GEO levers combining technique, content and external visibility.

• +42% traffic from AI generative in 4 months
• +18 technical optimizations driven by AI engines
• +23 GEO editorial optimizations
• +7 external visibility levers activated