From SEO recovery to AI visibility: how Digidop rebuilt sustainable growth after a Webflow migration

Digidop is a Parisian Webflow agency founded in 2020 that quickly established itself thanks to its recognized expertise. But in 2024, a major strategic decision created unexpected challenges: The migration from digidop.fr to digidop.com with the launch of a bilingual French-English site.

This complex technical migration has Causes SEO performance to drop, with the site losing much of its authority and its acquired positions. Faced with this Stagnation of organic traffic, Digidop contacted us to identify the problems and deploy a recovery strategy.

The context: a technical challenge amplified by external factors

The initial situation

In August 2025, the Google Spam Update has profoundly changed the SERPs, directly impacting Digidop's positions on critical business queries. At the same time, a malicious SEA campaign targeted the company, generating unqualified traffic mainly from India and Pakistan.

This coordinated attack was degrading the behavioral signals sent to Google:

• High bounce rate
• Low time spent on pages
• User interactions are down

The objective of our intervention

Not only did we have to recover lost positions, but rebuilding the digital ecosystem of Digidop on a more solid and sustainable basis.

Our diagnosis: an in-depth technical audit

Technical issues identified

The audit revealed several major structural issues that penalized referencing:

Performance and infrastructure:

• Poorly-optimized third-party scripts that slow down the site considerably
• Wasted crawl budget on pages with no added value
• Pagination issues that make some content inaccessible
• Incomplete structured data
• Multiple 404 errors not resolved

Positioning and content issues:

• Too technical approach Your visitors' business expectations
• Lack of concrete ROI promises (traffic, conversions, sales)
• Unclear positioning between “expert development” and “business growth”
• Title tags not optimized

Content audit: an alarming observation

Content analysis revealed that many pages did not provide any added value, some containing content that is obviously generated by AI or of very low quality. This situation penalized the overall referencing of the site.

The solutions deployed

Full technical optimizations

We deployed a series oftargeted optimizations to fix performance issues:

Infrastructure improvements:

• Video migration from Vimeo to Bunny for optimal load times
• Complete review of the animations desktop and mobile
• Advanced image optimization according to the latest web standards
• Creating sitemap pages to make content directly accessible

Technical SEO optimizations:

• Core Web Vitals improvement
• Refining structured data
• Resolving 404 issues
• Optimization of title tags and meta descriptions

UX redesign and strategic repositioning

Over 15 strategic pages have been completely redesigned based on a thorough analysis of real research intentions. The objective was to transform each page into a concrete response to the needs of visitors.

Major changes made:

• Repositioning “business results” vs technical approach
• Integration of concrete ROI promises (traffic, conversions, Google positions)
• Complete revision of the wording to stand out from the competition
• Add social proof in the header with links to review platforms
• Optimizing CTAs with a more emotional and action-oriented approach

Restructuring the internal network

• Breadcrumb added on all important pages
• Meshing pages, tool sheets reviewed to highlight relevant blog posts
• Release dates and changes clearly displayed on the items
• Redesigned architecture To promote ranking via the homepage vs in-depth services pages

Drastic but necessary content cleaning

Facing the low quality content identified, we carried out an unprecedented cleaning operation:

Tool sheets:

• 150 cards analyzed → 40 preserved and completely rewritten
• 110 files removed and redirected to avoid 404s

Blog posts:

• 600 items evaluated → 100 removed and redirected
• 100 items preserved as is (sufficient quality)
• 50 rewritten/updated articles according to priorities
• Remain waiting treatment according to the established roadmap

Bilingual content:

• Work done in both languages (FR/EN)
• Localized content and not simply translated
• Adaptation to specificities of each market

Future editorial strategy

One documented editorial strategy has been put in place to avoid these mistakes in the future and to maintain a constant level of quality.

New pages created:

• “Webflow vs” comparison pages to meet reinsurance challenges
• Structured content to rank while providing real user value

Audit and netlinking cleaning

A comprehensive link profile audit revealed that numerous parasitic sites sent dubious links to Digidop. One Plan of disavow has been set up to clean up the backlink profile.

Innovation: GEO optimization (generative engines)

Our AI-first approach

Our unique expertise in GEO (Generative Engine Optimization) allowed us to integrate innovative elements for generative artificial intelligences:

AI-specific optimizations:

• llms.txt file for better indexing by language models
• Automatic article summaries optimized for LLMs
• Ultra-specific FAQs on all important pages and articles
• Highly personalized structured data per item
• Expert quotes integrated where relevant
• Clear statistics and easily exploitable by AIs

Content dedicated to AI:

• Improving readability global to facilitate automatic analysis
• Creation of specific content for artificial intelligences
• Update and optimization for quick answers
• Migration newsletter to Substack for better distribution

AI performance monitoring: a pioneering approach

We created specific exploration reports in GA4 to measure:

• Hits from AIs via dedicated exploration reports
• The clicks generated through AI interactions
• Global AI traffic with custom dashboards

This pioneering approach allowsanticipate the evolution of traffic in a world where generative engines are becoming increasingly important.

Complete monitoring and monitoring tools

Sophisticated measuring device

One comprehensive tracking system has been put in place to measure the impact of each optimization:

Basic tools:

• Google Search Console for the monitoring of positions
• GA4 for the analysis of overall performance
• Microsoft Clarity to analyze web behavioral signals

Advanced tools:

• Semrush and Ahrefs integration for alerts and competitive monitoring
• Custom dashboards In GA4
• Specific exploration reports for AI traffic

Results achieved: spectacular growth

Traditional SEO performance

The results of this comprehensive redesign exceed initial expectations:

Organic traffic: +250% Of increase
‍Google impressions: +100% of improvement

These results demonstrate the effectiveness of our methodical approach combining technical optimizations, content strategy and GEO innovation.

Impact on global visibility

Digidop is now positioned At the top of the Google AND ChatGPT results on its strategic keywords, perfectly illustrating the relevance of our AI-first approach.

Foundations for the future

Beyond the immediate results, this redesign established solid and evolving bases for Digidop's future growth. The company now has a digital ecosystem that is fully prepared for changes in the research landscape.

Conclusion: a successful transformation

This redesign is a perfect illustration of our AI-first philosophy : combining traditional SEO expertise with the most recent innovations in optimization for artificial intelligence.

The Digidop project demonstrates that a methodical and innovative approach can turn a difficult situation into an exceptional growth opportunity. By combining technical expertise, content strategy and technological innovation, we have not only recovered lost positions but significantly exceeded initial performances.