---
title: "News & Insights: SEO and GEO Updates by Vydera"
description: "Stay up to date with the latest SEO, GEO and digital marketing news analyzed by Vydera's experts: Google updates, AI trends and industry signals."
url: "https://vydera.com/en/lab-categories/news-insights"
lang: "en"
alternates:
  - lang: fr
    url: https://vydera.com/fr/lab-categories/news-insights
---

Category

# News & Insights: SEO, GEO News and Digital Marketing Trends

News & Insights covers the news that changes your SEO and GEO priorities: Google core and spam updates, AI engine launches, event takeaways, agency rankings. We do not relay every announcement: we keep the ones that change a decision, and we say which one.

7/10/2026 News & Insights

## [AI content and Google: the day the rule changed its name, not its target](https://vydera.com/en/lab/contenu-ia-penalite-google)

166 Search Central blog posts, 2 rater guideline PDFs, 1,772 archive captures. What Google actually writes about AI-produced content.

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26/5/2026 News & Insights

## [flowConf 2026: AI visibility is no longer an emerging topic, it's the new standard](https://vydera.com/en/lab/flowconf-2026-ai-visibility-new-standard)

Vydera was a sponsor of flowConf 2026 in Belgrade. What was said there confirms what we've seen from the start: the visibility battle has shifted from classic SEO to AI answer engines.

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25/3/2026 News & Insights

## [March 2026 Spam Update: what 19h30 reveals about SpamBrain](https://vydera.com/en/lab/march-2026-spam-update-spambrain)

The fastest spam update in Google's history just wrapped. Here's what it actually says about SpamBrain, and why it changes the rules of the game.

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